Marketing powerhouse Cristina Arcay has been in the music industry for over 8 years working alongside world renowned artists, labels and brands with experience ranging from music marketing, digital marketing, advertising, branding and artist & label relations. Arcay founded ARRO Media a 360 creative, digital and marketing female-led agency, based in Miami, Fl, that in a short time has worked with legendary Latin global acts including: Thalia, Juan Luis Guerra, Carlos Vives, Danna Paola, Tainy as well as corporate clients like META, NEON16, the prestigious Latin Grammy Cultural Foundation, NTERTAIN and more. Successfully led and executed campaigns for single/album releases, product launches, and brand partnerships with PEPSI, Kayak, Adidas, Xbox amongst others. She was recently named as one of Miami’s “Next Wave” of innovators who are leading a movement of change. She is also an active board member of Women in Music and Soho House.