The Challenge
For F1 México we were charged to host a first-of-its-kind, multi-dayentertainment activation during Mexico’s Big Race Weekend, bringing together stars like Natanael Cano, Xolo Maridueña among many others.
The Solution
NEON16 & Influur teamed up to host the Influur x N16Racing Suite, accommodating 100 celebrities, mega-influencers, and VIPs for 3 days at a trackside viewing suite. This pioneering event marked the first integration of music, entertainment, and sports within the international racing platform. Stars like Natanael Cano, Xolo Maridueña, Kate Del Castillo, Elena Rose, and more watched the race and parties at the exclusive trackside VIP suite. The 'Influur x N16Racing' partnership showcased the power of bridging digital connections with the offline world, firmly establishing a cultural touchpoint where music and sports converge.
The collaboration between AM16 agency and Influur brought partners and sponsors, including Shark Ninja, Meta, Universal Music, BRESH, Soho House, Tequila Av, Stoyco, and many more, to help host an epic event in the heart of Mexico City.
The Campaign
Talent Relations, Lead Generation, Social Marketing, Newsletter Campaign, Brand Integration, Music Programming. Experiential Activation.
The Results
More Work
