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Goal

Host a first-of-its-kind, multi-day entertainment activation during Mexico’s Big Race Weekend.

Overview

NEON16 & Influur teamed up to host the Influur x N16Racing Suite, accommodating 100 celebrities, mega-influencers, and VIPs for 3 days at trackside viewing suite. Stars like Natanael Cano, Xolo Maridueña, & Kate Del Castillo watched the race at the suite and exclusive invitation afterparties nightly.

HOW

The 3 day trackside VIP suite provided guests an incredible experience that included racing simulators, a beauty and smoothie lounge, a reel’s booth by Feid x Instagram, tasting experiences, virtual reality racetrack, free tattoos by Tattoology, and a drivers agility test. The suite hosted live performances byRMAND, Darell, Llane, Abraham Mateo, Domelipa and Katteyes

The night events included a kickoff party at BRESH where RMAND, ElenaRose & Danny Ocean performed and an afterparty on Saturday at Soho House feat. Lasso and Elena Rose.

RESULTS

  • 22.3M Reach
  • 171 posts in 3 days
  • 40.9M views
  • 10.80% engagement
  • 1.8M Earned Media Impressions
  • 266.3M followers combined
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