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The Challenge

For F1 Miami we were charged to create an increase in brand affinity between Red Bull and the Latin consumer 18-25 while increasing affinity to Red Bull Racing team.

The Solution

We targeted the Latin consumer by attaching some of the biggest Latin music celebrities, influencers, and tastemakers to 4 days of curated Formula 1 exclusive programming which included: Racing experiences, meet and greet with Checo Perez, NEON16 Celebrity Esports tournament, media & brand partnerships, content production, celebrity and influencer programming and more during the Miami GP 2023.

The Campaign

Talent Relations, Social Video Series, Newsletter Campaign, Experiential Activationm Lead Generation.

The Results

More Work

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