As the marketing director, Gerry elevates the value of the cultural currency being exchanged, working to create a more equitable reality for Latinx talent and the world's most prestigious brands. At AM16 Agency, he collaborates with a full-service entertainment agency that has an unparalleled track record in authentic brand representation during Latin cultural moments. There is an honesty in the work here that transcends the current narrative, so our strategy is simple: position ourselves at the intersection of Latin music, culture, and entertainment.