The Challenge
To create a space that captivates high-profile celebrities, mega-influencers, and VIPs throughout the three-day F1 Mexico City 2024 Grand Prix, bringing together the most influential figures in the market in one exclusive space, exposing them to a premium experience and unique brands, creating a blend between music, culture, and sports.
The Solution
NEON16 Sports and Influur Premium present House of Nfluence, a three-day luxury suite experience at the Mexico City F1 Grand Prix that blends music, culture, and sports. Bringing together over 100 of the most influential stars and influencers of the moment including Diego Boneta, Belinda, Grupo Frontera, Rawayana, Alvaro Diaz, as well as athletes from the most prominent soccer club in Mexico, Club America, and the NBA. They were part of this exclusive event while creating interactive brand activation experiences from partners such as Shark Ninja, Maestros Joyeros, Twitch, Spotify, and Subway. Brands showcased their products, generating millions of views and impressions over the weekend, transforming the event into a premium cultural experience for celebrities, influencers, and brands.
The Campaign
Talent Relations, Lead Generation, Social Marketing, Newsletter Campaign, Brand Integration, Music Programming, Experiential Activation, Livestream.
The Results
More Work
