GOAL
AM16 partnered with Meta to create unique content with recognized artists about their Hispanic heritage for Latin Music Week in Miami, FL to boost the use and awareness of the songs on the audio library on Instagram.
Overview:
AM16 Agency collaborated with Meta to help book artists for a Meta Suite during the Latin Billboards to record reels for the artist’s social media platform where they talked about an item or tattoo that holds significance to them and elaborate on their Latin background and heritage. Meta in exchange boosted each unique reel that used a song from the audio library- duplicating their average reach.
How:
AM16 Agency contacted known artists such as Thalia, Nicky Jam, Shakira, Lasso, Sebastian Yatra, Nathy Peluso, and more. and connected them with Meta to attend the suite. 26 artists came and created content for META and WHATSAPP that later published on their personal social media. Meta in exchange boosted their content to support the artist and duplicate their average reach.