GOAL
AM16 partnered with Meta to create unique content with recognized artists about their Hispanic heritage for Latin Music Week in Miami, FL to boost the use and awareness of the songs on the audio library on Instagram.
Overview:
AM16 Agency partnered with Meta to facilitate the booking of artists for a Meta Suite at the Latin Billboards. This initiative enabled artists to record reels for their social media platforms, discussing significant items or tattoos and elaborating on their Latin heritage. In return, Meta boosted the reach of each unique reel that incorporated a song from their audio library, effectively doubling their average engagement.
How:
AM16 Agency contacted known artists such as Thalia, Nicky Jam, Shakira, Lasso, Sebastian Yatra, Nathy Peluso, and more. and connected them with Meta to attend the suite. 26 artists came and created content for META and WHATSAPP that later published on their personal social media. Meta in exchange boosted their content to support the artist and duplicate their average reach.
More Work
