Goal
Drive awareness, acquire new Latino fans and a deepen engagement and consumption w the Latin community & the NFL.
OVERVIEW
2021-2022- 2023 Seasons AM16 set out to create authentic storytelling for and by the community on a diverse and strategic campaign called "Por la Cultura" (For the Culture) across multiple verticals which invited the league into conversations and dialogues never before seen among the US Latino community & media.
how
nternational fan engagement contest, creation of latino targeted NFL Shop Tv spots, Season-long media partnerships with ESPN Espanol, Telemundo Sports & SBS Radio, Raiders stadium takeover awareness activation, campaign content production, celebrity, talent & influencer programming in key territories, Launched spanish owned social channels with music single featuring global superstars William, Yandel and El Alfa, executive produced original soundtrack "Mixtape" with top 10 Latin artists along with developing a music "anthems" tool kit leveraged across commercial spots, broadcast segments and NFL clubs across the league. In 2023 we are producing a content series with Latino NFL athletes and NEON16 music artists including original music, music videos as well as producing the 2023 Pre Super Bowl television special for NFL & Univision.
RESULTS
Fan activation contest: 5K music submissions from around the world. Winning song was featured in national NFL SHOP tv spots, campaigns, radio and on all digital streaming platforms.
More Work
