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The Challenge

Our third year partnership with the NFL showcase the diversity and inclusivity of the NFL by bringing together the shared passion for music and football with current NFL Latino players and emerging NEON16 music artists.

The Solution

NEON16's dynamic media campaign showcased an NFL mixtape album with the Latin markets hottest artists featuring original songs used by the NFL. These tracks served as the musical backdrop for NFL Shop ads, enhanced broadcastsand were utilized by NFL teams. Highlighting the collaboration, NEON16 artists starred in NFL commercials and advertising campaigns, both on a national scale and in localized UBER ads.

A special highlight was the season opener: a captivating 3-part video series that brought together Miami Dolphin Braxton Berrios and NEON16 artist RMAND. This series offered an intimate glimpse into their meeting, shared stories, and the creative journey behind the original song 'Ready to Win', blending sports and music in an inspiring narrative.

The Campaign

Talent Integration, Social Video Series, Newsletter Campaign, Paid Media, Experiential Activation, Broadcast & Social Creative.

The Results

More Work

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