Goal
Launch and introduce the first ever Shark FlexStyleTM a new hair drying and styling tool from Shark/Ninja, drive brand awareness, earned and paid media, key social moments, and generate sales.
Overview
Creamos tácticas de concienciación masiva, social y de medios ganados que integraron estratégicamente el Shark FlexStyle en la cultura pop y en las alfombras rojas, entregas de premios y estrenos más importantes del mundo al curar y ensamblar un escuadrón de peluqueros denominado el «Shark Beauty Collective», formado por los estilistas de celebridades
Glen Coco (Los Ángeles), Ursula Stephen (Nueva York) y Dafne Evangelista (Miami). El colectivo lideró la narrativa a través de las redes sociales propias y de sesiones de estilismo de celebridades en persona, donde introdujeron naturalmente el Flexstyle con sus clientes, que incluían a Sydney Sweeney, Bebe Rexha, Natti Natasha, Camila Coelho, Meredith Duxbury, Olivia Culpo, Tinx, Tilda Swinton y más.
The collective was joined by celebrity ambassadors Lele Pons and Lala Anthony for pop-up appearances (NYC & Miami) and social media campaigns specifically curated to build awareness in targeted markets.
HOW
The collective was joined by celebrity ambassadors Lele Pons and Lala Anthony for pop-up appearances (NYC & Miami) and social media campaigns specifically curated to build awareness in targeted markets.
We created a 360 campaign that incorporated: Research, experiential, social strategy, paid & earned media, content production, influencer marketing, paid media campaign, celebrity ambassadors & more
More Work
