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The Challenge

Launch Blessd's new album “Si Sabe'' globally through a weekend filled with programming - kicking off with a culturally impacting moment by designing an event that served as a disruptive showcase that changed the perception of album launches.

The Solution

Warner Music Latin and AM16 Agency created a groundbreaking celebrity soccer tournament featuring recording artist Blessd and Brazilian soccer legend Ronaldinho. AM16 successfully executed a ticketed soccer event that blended the worlds of music and sports. Attracting a 3,000+ audience members such as global sensations Nicky Jam and Manuel Turizo, there was no shortage of star power at the arena. The strategic livestream collaboration with Colombia’s #1 steamer, Westcol, led to over 200K+ live views on celebrating Blessd's album, the cultural event reshaped perceptions of Medellín through the universal languages of music, art, and soccer.

The Campaign

Talent Relations, Lead Generation, Newsletter Campaign, Brand Integration, Experiential Activation.

The Results

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