Warner Music Latin and AM16 Agency created a groundbreaking celebrity soccer tournament featuring recording artist Blessd and Brazilian soccer legend Ronaldinho. AM16 successfully executed a ticketed soccer event that blended the worlds of music and sports. Attracting a 3,000+ audience members such as global sensations Nicky Jam and Manuel Turizo, there was no shortage of star power at the arena. The strategic livestream collaboration with Colombia’s #1 steamer, Westcol, led to over 200K+ live views on Kick.com celebrating Blessd's album, the cultural event reshaped perceptions of Medellín through the universal languages of music, art, and soccer.