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Goal

Launch Blessd's new album “Si Sabe'' globally through a weekend filled with programming - kicking off with a culturally impacting moment by designing an event that served as a disruptive showcase that changed the perception of album launches.

OVERVIEW

Warner Music Latin and AM16 Agency created a groundbreaking celebrity soccer tournament featuring recording artist Blessd and Brazilian soccer legend Ronaldinho. AM16 successfully executed a ticketed soccer event that blended the worlds of music and sports. Attracting audience members such as global sensations Nicky Jam and Manuel Turizo, there was no shortage of star power at the arena. The strategic livestream collaboration with Colombia’s #1 steamer, Westcol, led to over 200K+ live views on Kick.com.

how

Blessd unveiled his highly anticipated debut album, "Si Sabe," as part of a strategic marketing collaboration with Warner Latin. The "Si Sabe Fest," kicked off with a soccer/FIFA-style press conference were Blessd introduced the unique soccer concept and faced off against the legendary Ronaldinho, setting the stage for an epic 7v7 celebrity match between them with more than 3,000 expectators. Beyond the celebration of Blessd's album, the cultural event aimed to reshape perceptions of Medellín through the universal languages of music, art, and soccer.

RESULTS

  • 210M Reach across social media
  • 2.7M Live Stream viewership
  • 106K+ Real time live stream viewership
  • 3K+ Fans attended
  • Participation by 20 renowned superstars
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