DRIVER IMMERSION
The Challenge
Bringing athletes and celebrities together for the driver immersion experience at Homestead Speedway with the challenge of creating awareness to NEON16 Sports and Red Bull while having a presence on press.
The Solution
Athletes and celebrities tested their driving skills at Homestead Speedway, diving into a thrilling driver immersion experience. Behind the wheel of Formula 4 cars, they raced solo and alongside professional drivers, feeling the rush of speed and mastering every twist and turn. On Wednesday we hosted renowned NFL players including Shaq Lawson, Jordan Poyer and Raheem Mostert while on Thursday we hosted hispanic legends and influencers in the music industry like Luis Fonsi, Lex Borrero, Alex Ponce, Jacob Scipio, Mario Ruiz.
The Campaign
Talent integration, Experiential Activation, Social Marketing, Livestream, Brand Integration, Lead Generation.
The Results
CELEBRITY E-SPORTS TOURNAMENT RACE
The Challenge
The Solution
NEON16 Sports and Red Bull hosted the exhilarating 2nd annual Celebrity ESports tournament where 28 artists competed in high-performance simulators. This dynamic event also offered the chance to compete directly with Red Bull athlete and FIA Formula 3 Driver Sebastian Montoya.
A showcase of elite talent, the tournament featured notable competitors like Dalex, Reykon, Juan Manuel Correa, Twan Kuyper, Natalie Decker, Jacob Scipio, and Dimelo Flow, Calle y Poche, Leli Hernandez, Nashy-Nashai, RMAND, Alex Ponce, Sebas Villalobos, Sebastian Montoya, El Mindo and Jerry D. The ultimate winner gets a chance to race against a Red Bull F1 driver.
Racers wear exclusive NEON16 x Red Bull racing suits Energy-packed live commentary by Miami Heat's Uptown Dale and DJ Nice Guy Erwin keeping the music and vibes right all night while guests enjoyed freshly made dishes from modern Italian restaurant, North Italia, throughout the evening.
The Campaign
Talent integration, Experiential Activation, Social Marketing, Livestream, Brand Integration, Lead Generation.
The Results
VIP SUITE
The Challenge
The Solution
NEON16 Sports hosted three-day experience at Red Bull’s Energy Station during the Miami Grand Prix 2024. A-list celebrities, athletes, and influencers, attended the suite such as Luis Fonsi, Arcangel, and social media influencers like Calle y Poche, Mario Ruiz, and Twan Kuyper, among athletes Igor Lichnovsky and Israel Reyes. The suite included trackside views, providing guests with a point to enjoy the race alongside gourmet catering featuring a diverse menu comprising made-to-order breakfast items, tacos, sushi, and an open bar serving craft cocktails.
NEON16's Nashy-Nashai delivered a captivating performance for attendees at the energy station. Furthermore, VIP access was granted to select invitees for an exclusive peek behind the scenes at the Red Bull Garage, where they had the opportunity to don team headsets and witness live pit stops executed by Red Bull Racers Sergio ‘Checo’ Perez and Max Verstappen, offering a rare glimpse into the intricacies of professional racing.
The Campaign
Talent integration, Experiential Activation, Social Marketing, Livestream, Brand Integration, Lead Generation.
The Results
Big Race After Party
The Challenge
The Solution
NEON16 Sports hosted a sophisticated cocktail lounge in the heart of Miami Beach at Medium Cool on the evening of May 5, to host NTERTAIN's exclusive after party, powered by Yield. The event featured a selection of signature cocktails, including the If I D’USSÉ So Myself and Spicy Sidecar by D'USSÉ COGNAC, as well as The Bad Boy and El Diablo by 1800 TEQUILA. Producer Ape Drums from Major Lazer, elevated the night by playing his beats. Notable attendees gracing the occasion included esteemed personalities such as Bad Boys actor Jacob Scipio, Latin Grammy Award-nominated artist Leslie Grace, and soccer superstars from Club America, including players Israel Romero and Igor Lichnovsky.
The Campaign
Talent integration, Experiential Activation, Social Marketing, Brand Integration.
The Results
More Work
