Our core mission is built on harnessing the potent combination of storytelling and creativity to amplify Latin voices and craft captivating narratives that strike a chord with a global audience.
THE U.S. LATIN ENTERTAINMENT MARKET IS A DIVERSE AND INFLUENTIAL DEMOGRAPHIC THAT CONTINUES TO GROW ACROSS MANY SECTORS.
ACCORDING TO NIELSEN
The 43.6% of U.S. Latinos’ streaming account for nearly 10% more than the total general population
Latinos stream more than watching broadcast or cable.
In a report from 2019 prior to pandemic , Hispanics attended more live music events and concerts compared to any other ethnic group in the United States.
ACCORDING TO RIAA*
The numbers show Latin music continues to grow as a force in the US music scene.
Its revenue increase was considerably larger than revenue growth for the US recorded music industry as a whole, which was up 6.1% YoY in 2022 to a record high of $15.9 billion.
Census Tells us
Latinos are the #1 cultural segment driving total U.S. growth.
Latino buying power has doubled from the 1.7 trillion reported in 2021 to 3 trillion.