ABOUT US ABOUT US
Founded in 2020 and formerly known as ARRO MEDIA, AM16 AGENCY is a leading full-service agency residing at the intersection of music, culture, and entertainment, with expertise in brand strategy & partnerships, product development, content production for all platforms, 360-degree creative design services, music marketing, social media management, digital marketing, public relations and experiential events. Led by co-presidents Cristina Arcay and Gerry Rojas, the agency has been involved in prominent projects alongside world-class brands as well as directing strategies for several high-profile corporate clients. AM16 AGENCY functions as the narrative through-line seamlessly bridging marketing endeavors to forge true cultural connections. Our rich array of content and entertainment offerings cater to brands, artists and creators seeking to engage with the U.S., Latin and global audiences while respecting their distinct cultural interests and preferences. Our core mission is built on harnessing the potent combination of storytelling and creativity to amplify Latin voices and craft captivating narratives that strike a chord with a global audience.