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ABOUT US ABOUT US

Founded in 2020 and formerly known as ARRO MEDIA, AM16 AGENCY strategically places brands and clients at the intersection of sports, music, culture, and entertainment, where we create unparalleled engagement opportunities. Our commitment is dedicated to leading the charge in culture marketing, providing brands with the most compelling and innovative platforms to connect with their audience at an emotional and cultural level. The agency is led by co-presidents Cristina Arca and Gerry Rojas. AM16 AGENCY has been involved in prominent projects alongside world-class brands as well as directing strategies for several high-profile corporate clients. The agency functions as the narrative through-line seamlessly bridging marketing endeavors to forge true cultural connections. Our rich array of content and entertainment offerings cater to brands, artists, and creators seeking to engage with U.S., Latin, and global audiences while respecting their distinct cultural interests and preferences. Our core mission is built on harnessing the potent combination of storytelling and creativity to amplify Latin voices and craft captivating narratives that strike a chord with a global audience.
THE TEAM

LEX BORRERO

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EDDIE VALCIN

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LINDA MARTINEZ

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ALBERTO CARZO

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