ABOUT US ABOUT US
Founded in 2020 and formerly known as ARRO MEDIA, AM16 AGENCY is the dedicated agency division of NEON16, strategically placing brands and partners at the intersection of sports, music, culture, and entertainment. The agency creates unparalleled engagement opportunities through bold, culture-driven marketing.
As the agency arm of NEON16, AM16 AGENCY develops compelling and innovative platforms to help brands connect with audiences on an emotional and cultural level. Led by co-president Cristina Arcay, the agency has worked on high-impact projects with world-class brands and has directed strategy for several high-profile corporate initiatives.
Functioning as the narrative through-line of NEON16’s brand ecosystem, AM16 AGENCY bridges marketing with cultural storytelling. Its content and entertainment offerings cater to brands, artists, and creators aiming to engage U.S., Latin, and global audiences, always honoring their unique cultural identities and preferences.
The mission: to amplify Latin voices and craft powerful narratives through a blend of strategy, creativity, and storytelling that resonates with audiences worldwide.
As the agency arm of NEON16, AM16 AGENCY develops compelling and innovative platforms to help brands connect with audiences on an emotional and cultural level. Led by co-president Cristina Arcay, the agency has worked on high-impact projects with world-class brands and has directed strategy for several high-profile corporate initiatives.
Functioning as the narrative through-line of NEON16’s brand ecosystem, AM16 AGENCY bridges marketing with cultural storytelling. Its content and entertainment offerings cater to brands, artists, and creators aiming to engage U.S., Latin, and global audiences, always honoring their unique cultural identities and preferences.
The mission: to amplify Latin voices and craft powerful narratives through a blend of strategy, creativity, and storytelling that resonates with audiences worldwide.
THE TEAM